I originally started this YouTube channel just for my clogging students so they could keep up with the dances we learned in class. But word of mouth spread and the channel has grown to more than 1,330 subscribers with more than 593,000 video views. YouTube's changing algorithm affected video views growth but hasn't slowed subscriber growth. I promote content through multiple channels such as Facebook and Instagram.

Though our page likes are small, I use the platform to showcase our group and purchase Facebook advertising to promote our beginner classes. I regularly link in our other digital properties such as YouTube and our team website. The goal is to always show the team having fun and doing fun things to draw more interest in joining our group. We average about 20 new dancers in each class, which is on the high end for non-dance studio teams.

I helped manage and curate the Facebook and Twitter accounts for the Ohio State faculty/staff newspaper, onCampus for 7 years before it was discontinued and rolled into the main OSU social media accounts. Content that dealt with historical aspects of Ohio State got the most response on Facebook, including a viral image I posted celebrating the 90th anniversary of Ohio Stadium's initial construction that drew more than 4,000 likes across 688 shares.

I contributed content regularly to the Park National Bank social media channels, which included PNB and 10 other affiliate banks throughout Ohio.